Contemporary Projects in Virtual Reality


A collection of projects conducted in 2021 as part of the MAIA semester project  THE IMPOSSIBLE SHOWROOM.




VR Experiences



An open-source platform that allows anyone to create social and accessible virtual spaces.

Mozilla HUBS, Punto de inflexión, Arquia Proxima, Space popular, 2020



A social virtual reality platform that allows to organise cultural and other events.

Altspace, Microsoft, 2013




Virtual and augmented reality applications for self-management of stress and anxiety.

Healium - 2020

The use of technology in the field of mental well-being.

Tripp, 2021



Using virtual reality to express your creativity in three-dimensional paintings.

Tilt Brush, Google, 2016
In Kingspray you have the freedom to create street art using spray paints in a range of virtual locations.

Kingspray - 2019

Quill enables artists to create finished illustrations, experiences and animated stories

Quill - 2019
Create sprawling, brilliant worlds and explore them with your friends

SculptrVR – 2019

A virtual reality experience for at-home workouts.

FitXR – 2018

With Medium you can intuitively create organic shapes, complex characters, abstract art, and anything in between

Medium by Adobe




VR Examples



Let’s experience a journey in a fridge, as a roller coaster goint through all the boursin’s box.

The Boursin Sensorium, Westfield Shopping Centre in London, 2016


Experience the idea of going through stories and words in handwritten texts rendered in chalk in an infinite dark space.

Laurie Anderson & Hsin-Chien Huan, MASS MoCA, USA, 2017.
Need adventure ?
Put a new hiking shoe and go for a walk in the mountains and explore the “landscape” around you.

Merrel TrailScape - Virtual hike, 2015.


The idea of this installation is to display the work of students at the architecture school, staff, alumni, and prospective students, in a circular chatroom, to show that we have to consider earth as a whole.

Virtual exhibition by Space Popular for Architectural Association for “50 years of Earth Day”
In the commercial aspect of one buy = one give, the shoe brand Toms brings us in one of it giving trops through a VR journey to raise awareness of its consumers.

Toms Virtual Giving Trip, Los Angeles TOMS flagship store, 2015.

Go through the human body, experiencing the sensation of falling into yourself, via the immersive headset.

Anish Kapoor, Into Yourself, 2018.
Through this exhibition visitors will explore the origins, adaptations and reinventions of the Lewis Carroll classic. The VR experience immerse themselves in a playful virtual world.  

Alice: Curiouser and Curiouser, V&A museum, London, 2021.

Rather than having the works physically occupy the space, the exhibit lives entirely in the VR headsets that visitors get when they enter the exhibit.

« The sands », Chinatown gallery Essex Flowers, August 2017.
Image being able to go back in time and visit the studio of Modigliani? With this virtual reality experience, you won’t be visiting a museum with the artist’s works, but rather his creative room as if you were there.

Modigliani VR : « The Ochre Atelier », Tate Modern Museum, November 2017 - April 2018.
With this experience, customers can learn basic DIY skills, including supplies needed and steps to completion in a fun, interactive virtual reality environment. It is also a good way for the brand to have these products "tested" by the client in advance!

Lowe’s virtual reality DIY
skills-training clinic, Holoroom How To, 2017.




  VR Installation Scenography


meditation instaélation, virtual transforming human senses into physical

Daniela & Tonatiuh - EPFL+ECAL Lab, 2021


Exploring sound touch and vision though VR
Cara-Ann Simpson, « Northern Lights » 2019

The furniture forces people into specific physical positions to enhance the virtual experience.
Amaric, Huit Phases de L’illumination, Palais de Tokyo, 2015

How VR can change the way we engage with art
Terminus,the National Gallery, 2018

how the displays can limit the virtual space and expose the physical world.
Bank&Bowinkel, Mercury, 2016


exploring how virtual, augmented and mixed reality are blurring boundaries between the physical and the virtual

Gilles Retsin, 3D-scanning studio ScanLAB, designer Keiichi Matsuda and design studio Soft Bodies
Invisible Landscapes

VR installtion that provides privacy within busy environnement

somepeople  Skygazing Tower

including surrounding space to create an oustanding mixed reality experience

Space Popular The Wardian Case


turning curtains to underline unusual experience

TheGreenEyl Immersion: limits of Knowing

experience providing intimacy and privacy to watch VR experience

MBADV Virtual Reality Cinema at  Kunsthal Charlottenburg




Central Stage


A circle in the space can create a world inside of it.

Converse, ME Wonderland by Super Nature Design, Shanghai, 2010

A soft playful installation for kids, but not only.

Soft Landscape by Sarit Shani Hay, Holon, 2021


The furniture merges with walls coating, to create a tender ambiance.

Studio 13/16 at Centre Pompidou by Mathieu Lehanneur, Paris, 2010


A great installation all about the use of shape and light: 99% air and 1% fabric.

SKUM Pavilion by BIG Architects, Copenhagen, 2016


A huge ludic world for families, made of glimses and central islands.

Neobio Family Park by X+Living, Hangzhou, 2018


A motionless journey, like that of a reader
"La Bibliothèque, la nuit" d'Alberto Manguel


a space both interactive and contemplative
Drift pavillon at Design Miami 2012 by Snarkitecture, Miami


imaginary landscape taht could be interpreted many ways

Ryumei Fujiki


spaces incorporated into the ground




Allows the public to live out their childhood dreams of touching and manipulating clouds

Cloud Pink




Digital Twin / Simulated Showroom


The new BMW Virtual Showroom allows you to explore the latest BMW vehicles, watch product videos, and schedule a virtual model walkaround with a BMW.

BMW Canada
Josh Jen (aka Novus.Amor on Instagram) designs VR showroom and mannequins for Shop Babes.

Shop Babes

The visually immersive, dream-like VR odyssey invites visitors to join the designer on metaphorical journey, tracking the creative milestones behind each Balmain collection.

Balmain
You can take a virtual trip to Cassina’s Milan Showroom by simply visiting their online website.


Cassina

Andreu World invites clients to join 360º Showroom tour, discovering the virtual experience of visiting their flagship showroom from anywhere.

Andreu World

This virtual experience allows visitors to explore and immerse themselves within the surroundings, all from the comfort and safety of their personal workspace or laptop.

Arcadia Furniture

A gigantic, sensuous material mood board, dramatic light installations in a virtual exhibition.
Normann Copenhague

This showroom presents elegant furniture solutions, integrated into inspiring workspaces and adapted to a wide variety of working styles. The Virtual Showroom brings the ideal workspace to life and invites us to explore places dedicated to collaboration, relaxation, concentration and reflection.
Haworth Europe


The ALU showroom can be viewed by clicking on the white and teal circles next to each screen for more product information.
Alu Italy

The virtual tour allows clients and prospective buyers to walk through the double height, gallery space with as much clarity as if they were truly in Clerkenwell. Allowing a brilliant opportunity to safely explore the products, showcased in a brightly lit, carefully curated interior.
Morgan Furniture, London




Metaverse Interior Design


Gamescapes and augmented reality intersect giving a glimpse of a living lookbook and a potential future where fashion options, that are impossible in the real world, can be made possible.

Balenciaga in Fortnite by Demna Gvasalia
Insubstantial scenes, made up of projections of environments are inspired by the primary elements are colored in unconventional tones to embrace the furnishings that seem catapulted into a parallel universe.

JCP Universe,Projections by Studio Milo
A virtual and surreal dreamscape that imagines our world absolutely overwhelmed by global floods and rising waters, exploring the future of Earth.

Big City Pipe Dream by Hayden Clay
Living well – Forming a more public space, surrounded by private capsules, using the color of nature that also represents life and serenity, it extrudes good vibes.

Pistachio by Sixnfive
Impossible shapes and textures build a seductive interior world despite being entirely online while offering a glimpse at a new hybrid reality.

Impossible objects by Andres Reisinger
A digital space for digital art

Metaverse Gallery by Shoyu
Surrealist and minimalist artworks become a reality in the virtual, displaying the product range.

Grohe Ceramics by Alexis Christodoulou Studio
The idea of interior and exterior is confused and intersect through architectural liberation.

NFT auction of ArchitoysAnthony Authie of Zyva Studio
Architectural rules no longer apply.

Metaux Studio



The first digital house, a light sculpture, places a meditative environment in the digital universe as an exploration of the digital Zen.

Mars House by Krista Kim


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