Contemporary Projects in Virtual Reality
A collection of projects conducted in 2021 as part of the MAIA semester project THE IMPOSSIBLE SHOWROOM.
VR Experiences

An open-source platform that allows anyone to create social and accessible virtual spaces.
Mozilla HUBS, Punto de inflexión, Arquia Proxima, Space popular, 2020
Mozilla HUBS, Punto de inflexión, Arquia Proxima, Space popular, 2020

A social virtual reality platform that allows to organise cultural and other events.
Altspace, Microsoft, 2013
Altspace, Microsoft, 2013

Virtual and augmented reality applications for self-management of stress and anxiety.
Healium - 2020
Healium - 2020

The use of technology in the field of mental well-being.
Tripp, 2021
Tripp, 2021

Using virtual reality to express your creativity in three-dimensional paintings.
Tilt Brush, Google, 2016

In Kingspray you have the freedom to create street art using spray paints in a range of virtual locations.
Kingspray - 2019
Kingspray - 2019

Quill enables artists to create finished illustrations, experiences and animated stories
Quill - 2019
Quill - 2019

Create sprawling, brilliant worlds and explore them with your friends
SculptrVR – 2019
SculptrVR – 2019

A virtual reality experience for at-home workouts.
FitXR – 2018
FitXR – 2018

With Medium you can intuitively create organic shapes, complex characters, abstract art, and anything in between
Medium by Adobe
Medium by Adobe
VR Examples

Let’s experience a journey in a fridge, as a roller coaster goint through all the boursin’s box.
The Boursin Sensorium, Westfield Shopping Centre in London, 2016
The Boursin Sensorium, Westfield Shopping Centre in London, 2016

Experience the idea of going through stories and words in handwritten texts rendered in chalk in an infinite dark space.
Laurie Anderson & Hsin-Chien Huan, MASS MoCA, USA, 2017.
Laurie Anderson & Hsin-Chien Huan, MASS MoCA, USA, 2017.

Need adventure ?
Put a new hiking shoe and go for a walk in the mountains and explore the “landscape” around you.
Merrel TrailScape - Virtual hike, 2015.
Put a new hiking shoe and go for a walk in the mountains and explore the “landscape” around you.
Merrel TrailScape - Virtual hike, 2015.

The idea of this installation is to display the work of students at the architecture school, staff, alumni, and prospective students, in a circular chatroom, to show that we have to consider earth as a whole.
Virtual exhibition by Space Popular for Architectural Association for “50 years of Earth Day”
Virtual exhibition by Space Popular for Architectural Association for “50 years of Earth Day”

In the commercial aspect of one buy = one give, the shoe brand Toms brings us in one of it giving trops through a VR journey to raise awareness of its consumers.
Toms Virtual Giving Trip, Los Angeles TOMS flagship store, 2015.
Toms Virtual Giving Trip, Los Angeles TOMS flagship store, 2015.

Go through the human body, experiencing the sensation of falling into yourself, via the immersive headset.
Anish Kapoor, Into Yourself, 2018.
Anish Kapoor, Into Yourself, 2018.

Through this exhibition visitors will explore the origins, adaptations and reinventions of the Lewis Carroll classic. The VR experience immerse themselves in a playful virtual world.
Alice: Curiouser and Curiouser, V&A museum, London, 2021.
Alice: Curiouser and Curiouser, V&A museum, London, 2021.

Rather than having the works physically occupy the space, the exhibit lives entirely in the VR headsets that visitors get when they enter the exhibit.
« The sands », Chinatown gallery Essex Flowers, August 2017.
« The sands », Chinatown gallery Essex Flowers, August 2017.

Image being able to go back in time and visit the studio of Modigliani? With this virtual reality experience, you won’t be visiting a museum with the artist’s works, but rather his creative room as if you were there.
Modigliani VR : « The Ochre Atelier », Tate Modern Museum, November 2017 - April 2018.
Modigliani VR : « The Ochre Atelier », Tate Modern Museum, November 2017 - April 2018.

With this experience, customers can learn basic DIY skills, including supplies needed and steps to completion in a fun, interactive virtual reality environment. It is also a good way for the brand to have these products "tested" by the client in advance!
Lowe’s virtual reality DIY
skills-training clinic, Holoroom How To, 2017.
Lowe’s virtual reality DIY
skills-training clinic, Holoroom How To, 2017.
VR Installation Scenography

meditation instaélation, virtual transforming human senses into physical
Daniela & Tonatiuh - EPFL+ECAL Lab, 2021
Daniela & Tonatiuh - EPFL+ECAL Lab, 2021

Exploring sound touch and vision though VR
Cara-Ann Simpson, « Northern Lights » 2019
Cara-Ann Simpson, « Northern Lights » 2019

The furniture forces people into specific physical positions to enhance the virtual experience.
Amaric, Huit Phases de L’illumination, Palais de Tokyo, 2015
Amaric, Huit Phases de L’illumination, Palais de Tokyo, 2015

How VR can change the way we engage with art
Terminus,the National Gallery, 2018
Terminus,the National Gallery, 2018

how the displays can limit the virtual space and expose the physical world.
Bank&Bowinkel, Mercury, 2016
Bank&Bowinkel, Mercury, 2016

exploring how virtual, augmented and mixed reality are blurring boundaries between the physical and the virtual
Gilles Retsin, 3D-scanning studio ScanLAB, designer Keiichi Matsuda and design studio Soft Bodies
Invisible Landscapes
Gilles Retsin, 3D-scanning studio ScanLAB, designer Keiichi Matsuda and design studio Soft Bodies
Invisible Landscapes

VR installtion that provides privacy within busy environnement
somepeople Skygazing Tower
somepeople Skygazing Tower

including surrounding space to create an oustanding mixed reality experience
Space Popular The Wardian Case
Space Popular The Wardian Case

turning curtains to underline unusual experience
TheGreenEyl Immersion: limits of Knowing
TheGreenEyl Immersion: limits of Knowing

experience providing intimacy and privacy to watch VR experience
MBADV Virtual Reality Cinema at Kunsthal Charlottenburg
MBADV Virtual Reality Cinema at Kunsthal Charlottenburg
Central Stage

A circle in the space can create a world inside of it.
Converse, ME Wonderland by Super Nature Design, Shanghai, 2010
Converse, ME Wonderland by Super Nature Design, Shanghai, 2010

A soft playful installation for kids, but not only.
Soft Landscape by Sarit Shani Hay, Holon, 2021
Soft Landscape by Sarit Shani Hay, Holon, 2021

The furniture merges with walls coating, to create a tender ambiance.
Studio 13/16 at Centre Pompidou by Mathieu Lehanneur, Paris, 2010
Studio 13/16 at Centre Pompidou by Mathieu Lehanneur, Paris, 2010

A great installation all about the use of shape and light: 99% air and 1% fabric.
SKUM Pavilion by BIG Architects, Copenhagen, 2016
SKUM Pavilion by BIG Architects, Copenhagen, 2016

A huge ludic world for families, made of glimses and central islands.
Neobio Family Park by X+Living, Hangzhou, 2018
Neobio Family Park by X+Living, Hangzhou, 2018

A motionless journey, like that of a reader"La Bibliothèque, la nuit" d'Alberto Manguel

a space both interactive and contemplative
Drift pavillon at Design Miami 2012 by Snarkitecture, Miami
Drift pavillon at Design Miami 2012 by Snarkitecture, Miami

imaginary landscape taht could be interpreted many ways
Ryumei Fujiki
Ryumei Fujiki

spaces incorporated into the ground

Allows the public to live out their childhood dreams of touching and manipulating clouds
Cloud Pink
Cloud Pink
Digital Twin / Simulated Showroom

The new BMW Virtual Showroom allows you to explore the latest BMW vehicles, watch product videos, and schedule a virtual model walkaround with a BMW.
BMW Canada
BMW Canada

Josh Jen (aka Novus.Amor on Instagram) designs VR showroom and mannequins for Shop Babes.
Shop Babes
Shop Babes

The visually immersive, dream-like VR odyssey invites visitors to join the designer on metaphorical journey, tracking the creative milestones behind each Balmain collection.
Balmain
Balmain

You can take a virtual trip to Cassina’s Milan Showroom by simply visiting their online website.
Cassina
Cassina

Andreu World invites clients to join 360º Showroom tour, discovering the virtual experience of visiting their flagship showroom from anywhere.
Andreu World
Andreu World

This virtual experience allows visitors to explore and immerse themselves within the surroundings, all from the comfort and safety of their personal workspace or laptop.
Arcadia Furniture
Arcadia Furniture

A gigantic, sensuous material mood board, dramatic light installations in a virtual exhibition.
Normann Copenhague
Normann Copenhague

This showroom presents elegant furniture solutions, integrated into inspiring workspaces and adapted to a wide variety of working styles. The Virtual Showroom brings the ideal workspace to life and invites us to explore places dedicated to collaboration, relaxation, concentration and reflection.
Haworth Europe
Haworth Europe

The ALU showroom can be viewed by clicking on the white and teal circles next to each screen for more product information.
Alu Italy
Alu Italy

The virtual tour allows clients and prospective buyers to walk through the double height, gallery space with as much clarity as if they were truly in Clerkenwell. Allowing a brilliant opportunity to safely explore the products, showcased in a brightly lit, carefully curated interior.
Morgan Furniture, London
Morgan Furniture, London
Metaverse Interior Design

Gamescapes
and augmented reality intersect giving a glimpse of a living lookbook and a potential
future where fashion options, that are impossible in the real world, can be made
possible.
Balenciaga in Fortnite by Demna Gvasalia
Balenciaga in Fortnite by Demna Gvasalia

Insubstantial
scenes, made up of projections
of environments are inspired by the primary elements are colored in
unconventional tones to embrace
the furnishings that
seem catapulted into a parallel
universe.
JCP Universe,Projections by Studio Milo
JCP Universe,Projections by Studio Milo

A virtual
and surreal dreamscape that imagines our world absolutely overwhelmed by global
floods and rising waters, exploring the future of Earth.
Big City Pipe Dream by Hayden Clay
Big City Pipe Dream by Hayden Clay

Living well
– Forming a more public space, surrounded by private capsules, using the color
of nature that also represents life and serenity, it extrudes good vibes.
Pistachio by Sixnfive
Pistachio by Sixnfive

Impossible
shapes and textures build a seductive interior world despite being entirely online
while offering a glimpse at a new hybrid reality.
Impossible objects by Andres Reisinger
Impossible objects by Andres Reisinger

A
digital space for digital art
Metaverse Gallery by Shoyu
Metaverse Gallery by Shoyu

Surrealist and minimalist artworks become a reality in the virtual, displaying the product range.
Grohe Ceramics by Alexis Christodoulou Studio
Grohe Ceramics by Alexis Christodoulou Studio

The idea of interior and exterior is confused and intersect through architectural liberation.
NFT auction of ArchitoysAnthony Authie of Zyva Studio
NFT auction of ArchitoysAnthony Authie of Zyva Studio

Architectural rules no longer apply.
Metaux Studio
Metaux Studio

The first digital
house, a light sculpture, places a meditative environment in the
digital universe as an exploration of the digital Zen.
Mars House by Krista Kim
Mars House by Krista Kim
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