THE IMPOSSIBLE SHOWROOM
VR installation, HEAD – Genève, 2022
This installation unveiled a new typology of virtual reality environments specifically created to exhibit design objects. Developed with students of the Master of Arts in Interior Architecture (MAIA) at HEAD – Genève, the different VR spaces showcased a selection of furniture pieces by Swiss designers. The visitors experienced spaces that went beyond the visual vocabulary of physical representation.
To create these unique showrooms, the group was inspired by the materiality of the objects, the ethos of their designers, and the visual identity of the associated brands. The virtual spaces offered an interpretation of the worlds of Peter Zumthor, Fritz Haller, Pierre Jeanneret, Hans Coray, Atelier Oï, Big Game and Hannes Wettstein.
Exhibited during the Milan Design Week 2022 at the ‘House of Switzerland’.
To create these unique showrooms, the group was inspired by the materiality of the objects, the ethos of their designers, and the visual identity of the associated brands. The virtual spaces offered an interpretation of the worlds of Peter Zumthor, Fritz Haller, Pierre Jeanneret, Hans Coray, Atelier Oï, Big Game and Hannes Wettstein.
Exhibited during the Milan Design Week 2022 at the ‘House of Switzerland’.
Under the direction of Simon Husslein, with the assistance of Damien Greder, Dany Champion, Pablo Brenas
Head of Department: Dr. Javier Fernàndez Contreras
Scientific Deputy: Valentina De Luigi
Students taking part in the exhibition: Nell Beller, Emma Birbaud, Kevin Chellakudam, Thomas Dreux, Samia Hilal, Vilma Hubalek, Valeria Lydia Kraehenbuehl, Emma Launay, Lisa Maahsen, Camila Perna, Sandy Pitetti, Anaïs Youssefi.
Photos: HEAD – Genève, Guillaume Collignon and Morgan Carlier
Video: HEAD – Genève, Jimmy Roura
3D Programming: Arne Magold
Sound: Benjamin Gueit
Textiles: Visual Society
Graphic design of the exhibition: Ismaël Abdallah & Constance Jacob
Publication ENTERING THE ROOM with VOLUME MAGAZINE.
Head of Department: Dr. Javier Fernàndez Contreras
Scientific Deputy: Valentina De Luigi
Students taking part in the exhibition: Nell Beller, Emma Birbaud, Kevin Chellakudam, Thomas Dreux, Samia Hilal, Vilma Hubalek, Valeria Lydia Kraehenbuehl, Emma Launay, Lisa Maahsen, Camila Perna, Sandy Pitetti, Anaïs Youssefi.
Photos: HEAD – Genève, Guillaume Collignon and Morgan Carlier
Video: HEAD – Genève, Jimmy Roura
3D Programming: Arne Magold
Sound: Benjamin Gueit
Textiles: Visual Society
Graphic design of the exhibition: Ismaël Abdallah & Constance Jacob
Publication ENTERING THE ROOM with VOLUME MAGAZINE.
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